A stock split increases the number of shares outstanding while proportionally reducing the price per share. If Apple does a 4-for-1 split: a $400 share becomes four $100 shares. You own 4 shares instead of 1. Your total value: unchanged. The company’s total market cap: unchanged.

Why Companies Split Stocks

Accessibility: lower per-share prices make the stock accessible to more investors. Psychology: a $100 stock “feels” cheaper than a $400 stock, even with identical value. Liquidity: more shares outstanding means higher trading volume and tighter bid-ask spreads. Signal: companies typically split when they’ve had strong appreciation โ€” itself a positive signal.

Should You Buy Before a Split?

Theoretically, no โ€” the split doesn’t change value. In practice, stocks often see a short-term bump before and after a split as retail interest increases. Amazon gained 30% in the month after its 2022 split announcement. Google gained 8%. This isn’t guaranteed, it’s speculation โ€” but it’s a real short-term phenomenon. Don’t buy a stock just because of a split if you wouldn’t otherwise want to own the company.

Famous Stock Splits

Apple has split 5 times (most recently 4-for-1 in 2020). Tesla: 3-for-1 split in 2022. Amazon: 20-for-1 split in 2022 (reduced from $2,800 to $140/share). Alphabet: 20-for-1 in 2022.

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