Online courses represent expertise monetization at scale. One course, sold to hundreds or thousands of students, earning you the course price repeatedly with zero additional effort after creation. A $97 course sold to 100 students/month = $9,700 passive income.
What Makes a Sellable Course
Solves a specific, urgent problem. Students can see ROI (money saved, time saved, skill gained). 8โ20 video lessons (30โ60 min total). Includes worksheets, templates, or downloadables. Has student testimonials/proof it works.
Building Your First Course
Pick a skill you have that people search for. Validate demand (100+ monthly searches on Google or YouTube). Record screencasts with audio explanation. Keep videos short: 5โ15 min each. Write transcripts for accessibility. Bundle everything in Teachable, Thinkific, or Kajabi.
Pricing Your Course
Beginner-focused courses: $47โ$97. Intermediate courses: $97โ$297. Advanced/specialized: $297โ$997+. Launch at 50% discount to early students (builds testimonials). Full price after 20 sales.
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