Professional house cleaning is in constant demand โ dual-income households are too busy to clean, elderly homeowners can’t manage it, and people value their time enough to pay someone else. Average cleaning service charge: $120โ$250 per visit. Clean 4 homes/day = $480โ$1,000/day.
Startup Cost
Cleaning supplies (mops, vacuums, cloths): $200โ$400. Eco-friendly cleaners (a selling point): $100โ$200. Insurance (general liability): $40โ$80/month โ essential. Business cards and flyers: $30โ$50. Total: $350โ$650.
Setting Your Rates
First clean (deep clean): $175โ$300 for a typical 3-bedroom home. Regular maintenance (biweekly): $120โ$200. Monthly: $150โ$250. The key: price your first clean high (it takes 2โ3x longer) and offer recurring discounts to lock in clients.
Client Acquisition
Nextdoor is the #1 platform for cleaning leads. Local Facebook community groups. Referral program: $20 credit for every client referral. Strategic partnerships: real estate agents, property managers, vacation rental hosts need cleaners constantly.
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