Email marketing is consistently the highest-ROI digital marketing channel โ and the brands running email programs know it. A skilled email copywriter who can write subject lines that get opened, body copy that gets clicked, and sequences that convert is worth their weight in gold. Rates: $75โ$250/hour or $100โ$500 per email.
Types of Email Copy and What They Pay
Welcome sequences (5โ7 emails): $500โ$2,500 per sequence. Promotional campaign emails: $100โ$300 each. Automated nurture sequences (10โ15 emails): $1,000โ$4,000. Launch sequences for courses/products: $2,000โ$8,000. Abandoned cart sequences: $400โ$1,500. Re-engagement campaigns: $300โ$800.
The Skills That Separate $50/Email Writers From $300/Email Writers
Subject line mastery (open rates): the entire email fails if the subject line fails. Understanding email platforms (ConvertKit, Klaviyo, ActiveCampaign) and their segmentation features. Copywriting psychology: FOMO, social proof, pain/agitation/solution framework, storytelling. Analytics literacy: reading open rates, click rates, conversion rates, and iterating based on data. Deliverability knowledge: spam triggers, proper list hygiene, authentication (SPF, DKIM).
Getting Your First Email Client
Audit a brand’s welcome sequence and rewrite it for free. Show them the difference between what they have and what’s possible. Brands that see a well-written welcome sequence rewrite immediately understand the value โ and want to hire you to do the rest.
Comments